Campaign Response

The IP3 Telecom infrastructure was first designed more than 10 years ago with the aim of providing intelligent services for high volume call campaigns.  Whilst the network has evolved through time with cutting edge technology, the ability to handle campaigns from direct response marketing streams has remained a strength.  The tripled sited nature of the network ensures a robust infrastructure capable of handling high volume, “spikey” call traffic, within the most reliable intelligent network in the UK.

The IP3 reporting platform gives customers live visibility of call traffic; incorporating not only call flow analysis but also billing and source breakdown.  Further to the statistical data available, we also provide easy to read graphical views of many of the reports on the platform, allowing easy download, ideal for management reporting.  Below are some examples of the sectors we are prevalent in:

Charity Sector

We have worked with some of the UK’s largest charities, managing their inbound telecoms requirements.  Essential in the charity sector is the ability to route across various sites (often outsourced call centres), distributing calls in an organic fashion to ensure media spend is maximised with strong answer rates.  Services must be reactive and accessible for instant change 24/7.  IP3 Telecom can provide all of this functionality.                                       

Often with targeted advertising (whether that be television or other media), it is crucial that a charity understands the cost of calls and the response to advertising to the second.  IP3’s reporting drills down to these levels, allowing the charity to analyse and understand call behaviour relating to their marketing campaigns.

Public Sector

Call events involving the public sector have a different feel from those of national advertising.  Often response is localised, and when campaigns are launched nationally planning and expertise are required to manage the response across the telephone networks.

At IP3 we have experience of these campaigns, including running electoral registration IVR and SMS systems for over 60 UK councils.  We work with our customers to ensure there is no risk of network congestion and to ensure the public get the user experience they expect.

DRTV

It is essential for Direct Response Television campaigns to utilise efficient and reliable telephony to ensure media spend ROI is maximised.  IP3 Telecom have experience not only of providing intelligent network telephony and SMS, but also in working closely with our clients' call centres to ensure call routing flows and agent response times are at the optimum efficiency for any given campaign.  We utilise various methods to maximise answer rates and minimise wait times; routing calls across various sites; using queued callback to hold a caller's place in a queue; and managing queues intelligently through tactical on-hold messaging and automated customer management systems.  Where we are not routing calls to a live agent, we can provide fully automated systems to take orders and credit card payments from the caller.